B2B marketers must balance account-based personalization with scalable marketing ops. NextGen helps businesses like FourFront activate more effective B2B journeys using the Resulticks platform and a connected partner stack.
We equip telcos to deploy lifecycle engagement at scale—from onboarding to upsell to win-back. With behavioral and transactional data driving messaging across SMS, app, email, and WhatsApp, engagement becomes faster, more relevant, and measurable.
Shorter sales cycles and more qualified leads
Better campaign-to-revenue attribution
Closer alignment between marketing and sales ops
