{"id":2070,"date":"2023-11-01T02:47:16","date_gmt":"2023-11-01T02:47:16","guid":{"rendered":"https:\/\/www.nextgenholdings.net\/blog\/?p=2070"},"modified":"2025-08-06T11:53:24","modified_gmt":"2025-08-06T17:23:24","slug":"b2b-marketing-automation-strategies-for-success","status":"publish","type":"post","link":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/","title":{"rendered":"Developing Winning B2B Marketing Automation Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2070\" class=\"elementor elementor-2070\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-846763b e-con-full e-flex e-con e-parent\" data-id=\"846763b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8bb23 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"5c8bb23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"738\" src=\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-1.jpg\" class=\"attachment-full size-full wp-image-3212\" alt=\"\" srcset=\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-1.jpg 1920w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-1-300x115.jpg 300w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-1-1024x394.jpg 1024w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-1-768x295.jpg 768w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-1-1536x590.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-1cb50399 elementor-section-boxed elementor-section-height-default elementor-section-height-default tf-sticky-section tf-sticky-no\" data-id=\"1cb50399\" data-element_type=\"section\" data-settings=\"{&quot;tf_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61aafc37\" data-id=\"61aafc37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e0f5176 elementor-section-boxed elementor-section-height-default elementor-section-height-default tf-sticky-section tf-sticky-no\" data-id=\"7e0f5176\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tf_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-84e297b\" data-id=\"84e297b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb42f2 elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-tfposts-info\" data-id=\"6cb42f2\" data-element_type=\"widget\" data-widget_type=\"tfposts-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"tf-post-info-6cb42f2\" class=\"tf-post-info layout-inline\" data-tabid=\"6cb42f2\"> \r\n\t\t\t\t\t<ul class=\"list-post-info\">\r\n\t\t\t\t\t\t\t\t<li class=\"list-item elementor-repeater-item-76017a0\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"list-icon\"><i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t<span class=\"list-text\">November 1, 2023<\/span>\r\n\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t<li class=\"list-item elementor-repeater-item-1b0db7d\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"list-icon\"><i aria-hidden=\"true\" class=\"far fa-user\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"list-text\">Laura Atwell<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li><\/ul>               \r\n\t            <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a986049 animated-fast de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4a986049\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Developing Winning B2B Marketing Automation Strategies<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459d9040 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"459d9040\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One solution that promises to improve results, scale easily, and streamline operations is marketing automation. Yet, its effectiveness hinges on the strategies driving it \u2013 much like any tool in your toolkit.<\/p><p>However, developing successful strategies requires refinement of your data, an area where many marketers falter. This is why partnering with marketing automation companies that seamlessly integrate innovative technology with strategic expertise is crucial. Without this intelligence, it is difficult to determine whether your plans have fundamental flaws.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b17272 elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"6b17272\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B Marketing Automation Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db5579f elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"6db5579f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here are several essential B2B strategies that can be easily leveraged with marketing automation solutions to help you achieve success.<\/p><h4>Prioritize Personalization<\/h4><p>Consumers&#8217; attention is divided more than ever, and they are impatient. It&#8217;s far too simple to miss the mark in the brief time you have to grab their attention, but personalization can be your secret weapon. Tailoring content to your audience significantly increases the likelihood of interaction and progression through the buyer&#8217;s journey.<\/p><p>Fortunately, marketing automation simplifies the process of generating personalized content by enabling marketers to set rules that automatically categorize contacts based on actions and traits. Audiences can be automatically strategically segmented using criteria like industry, product interests, sales funnel stages, pain points, and size. Once audiences are defined, the marketing team\u2019s primary task becomes developing nurturing campaigns for these segments, guiding them seamlessly through the customer journey while aligning content accordingly.<\/p><h4>Lead Scoring And Account-Based Marketing<\/h4><p><span style=\"font-weight: 400;\">Marketers frequently use personas to target different demographics and grab their attention more successfully. B2B buyer personas are more intricate than B2C personas due to complex purchasing procedures involving multiple stakeholders and often several buyer personas.<\/span><\/p><p><span style=\"font-weight: 400;\">Supporting different stakeholders within a company becomes challenging without the right tools, and accurately assessing the group&#8217;s buying interest adds an extra layer of complexity. To efficiently navigate this complexity, marketing and sales teams can leverage account-based marketing and <a href=\"https:\/\/www.go.resul.io\/newsroom\/score-high-on-lead-management\">lead scoring tools<\/a> for insights. By incorporating these tools into a marketing automation strategy, valuable insights into how a company&#8217;s stakeholders interact with marketing materials are gained. This allows for systematic evaluation of each interaction, determining if the prospect is ready for a conversation with the sales team.<\/span><\/p><h4>Aligning Sales and Marketing through Marketing Automation Methods<\/h4><p><span style=\"font-weight: 400;\">Aligning sales and marketing has received a lot of attention, right? And with good reason &#8211; businesses with aligned teams experience faster revenue growth and increased profitability.<\/span><\/p><p><span style=\"font-weight: 400;\">To foster this alignment, engage with your sales and marketing teams for feedback on the support they need to be successful in their roles.<\/span><\/p><h6><span style=\"color: var( --e-global-color-secondary ); font-size: var( --e-global-typography-91a10d5-font-size ); font-weight: var( --e-global-typography-91a10d5-font-weight ); background-color: var( --e-global-color-968e7bb );\">Key Questions:<\/span><\/h6><ul style=\"padding-left: 38px; font-size: 16px; background-color: #ffffff; color: #8d8d91;\"><li style=\"font-size: 16px;\"><span style=\"font-weight: 400;\">What insights do salespeople need to have better-focused conversations that result in deals being closed?<\/span><\/li><li style=\"font-size: 16px;\"><span style=\"font-weight: 400;\">How do you define and qualify marketing leads for sales outreach?<\/span><\/li><li><span style=\"font-weight: 400;\">How can B2B marketing automation support your sales team&#8217;s outreach initiatives?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This collaboration between sales and marketing, driven by marketing automation, will enhance both customer experiences and overall business outcomes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81c991 elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"f81c991\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B Marketing Automation - Strategic Partner<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5e563 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"fe5e563\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While B2B marketing automation is a game-changer, success lies not only in technology but also in strategic expertise. Partnering with the <a href=\"https:\/\/www.nextgenholdings.net\/our-solutions.html\">right experts<\/a> ensures success and a competitive edge. Once a strategic baseline is established, marketing automation strategy can be progressively leveled up with more sophisticated techniques, consistently improving outcomes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74ec7ce9\" data-id=\"74ec7ce9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fcb2147 elementor-widget__width-initial elementor-widget-tablet__width-initial de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"1fcb2147\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recent Post<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0ab726 elementor-widget-divider--view-line de_scroll_animation_no elementor-widget elementor-widget-divider\" data-id=\"4c0ab726\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f621171 elementor-section-boxed elementor-section-height-default elementor-section-height-default tf-sticky-section tf-sticky-no\" data-id=\"6f621171\" data-element_type=\"section\" data-settings=\"{&quot;tf_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-52c4783a\" data-id=\"52c4783a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d210d10 animated-fast de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-elementskit-blog-posts\" data-id=\"4d210d10\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"elementskit-blog-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <div id=\"post-items--4d210d10\" class=\"row post-items\">\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/transforming-personalization-in-financial-services\/\">\n\t\t\t\t\t\tTransforming Financial Institutions: The Path to Personalization at Scale\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tFebruary 12, 2024\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/digital-marketing-agency-advantage-for-success\/\">\n\t\t\t\t\t\tFrom Strategy to Success: The Digital Marketing Agency Advantage\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tJanuary 18, 2024\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/three-tips-for-a-world-without-third-party-cookies\/\">\n\t\t\t\t\t\tOff to The Cookie less World: Three Tips for a Smooth Ride\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tDecember 14, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/future-proofing-your-cx-stack\/\">\n\t\t\t\t\t\tFuture-Proofing Your CX Tech Stack\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tDecember 7, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/5-ways-generative-ai-is-transforming-retail-customer-engagement\/\">\n\t\t\t\t\t\t5 Ways Generative-AI is Transforming Retail Customer Engagement\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tDecember 1, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/retail-personas-pinpoint-the-perfect-audiences-for-your-campaigns\/\">\n\t\t\t\t\t\tRetail Personas: Pinpoint the Perfect Audiences for Your Campaigns\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tNovember 14, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/the-art-of-connecting-with-your-audience-a-roadmap-to-consumer-engagement\/\">\n\t\t\t\t\t\tThe Art of Connecting with Your Audience: A Roadmap to Consumer Engagement\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tNovember 14, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/\">\n\t\t\t\t\t\tWhat Is Marketing Automation, and Why Is It Important?\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tNovember 8, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/the-pedowitz-group-joins-forces-with-resulticks-to-help-brands-unlock-new-revenue-growth\/\">\n\t\t\t\t\t\tThe Pedowitz Group Joins Forces with Resulticks to Help Brands Unlock New Revenue Growth\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tJuly 15, 2025\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                <\/div>\n       <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-77185b51 elementor-widget-divider--view-line de_scroll_animation_no elementor-widget elementor-widget-divider\" data-id=\"77185b51\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7039db51 elementor-widget__width-initial elementor-widget-tablet__width-initial de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"7039db51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Share this Post<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc4c24e de_scroll_animation_no elementor-widget elementor-widget-elementskit-social-share\" data-id=\"7fc4c24e\" data-element_type=\"widget\" data-widget_type=\"elementskit-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >\t\t<ul class=\"ekit_socialshare\">\n                            <li class=\"elementor-repeater-item-da02195\" data-social=\"facebook\">\n                    <a class=\"facebook\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-facebook\"><\/i>                        \n                                                                                            <\/a>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-f55bed9\" data-social=\"twitter\">\n                    <a class=\"twitter\">\n                        \n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1200\" height=\"1227\" viewBox=\"0 0 1200 1227\" fill=\"none\"><path d=\"M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z\" fill=\"black\"><\/path><\/svg>                        \n                                                                                            <\/a>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-2563a76\" data-social=\"linkedin\">\n                    <a class=\"linkedin\">\n                        \n                        <i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>                        \n                                                                                            <\/a>\n                <\/li>\n                                    <\/ul>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>November 1, 2023 Laura Atwell Developing Winning B2B Marketing Automation Strategies One solution that promises to improve results, scale easily, and streamline operations is marketing automation. Yet, its effectiveness hinges on the strategies driving it \u2013 much like any tool in your toolkit. However, developing successful strategies requires refinement of your data, an area where [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Marketing Automation: Developing Powerful Strategies - NextGen Blog | Tech Insights<\/title>\n<meta name=\"description\" content=\"B2B marketing automation with strategic expertise from the right partner helps align sales and marketing for improved CX and sales outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Marketing Automation: Developing Powerful Strategies - NextGen Blog | Tech Insights\" \/>\n<meta property=\"og:description\" content=\"B2B marketing automation with strategic expertise from the right partner helps align sales and marketing for improved CX and sales outcomes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/\" \/>\n<meta property=\"og:site_name\" content=\"NextGen Blog | Tech Insights\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-01T02:47:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T17:23:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pradeep Gnanasekaran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pradeep Gnanasekaran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/\"},\"author\":{\"name\":\"pradeep Gnanasekaran\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/06ec02151c1d875d647b9ca5b6768c6a\"},\"headline\":\"Developing Winning B2B Marketing Automation Strategies\",\"datePublished\":\"2023-11-01T02:47:16+00:00\",\"dateModified\":\"2025-08-06T17:23:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-thumb.jpg\",\"articleSection\":[\"Marketing automation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/\",\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/\",\"name\":\"B2B Marketing Automation: Developing Powerful Strategies - NextGen Blog | Tech Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-thumb.jpg\",\"datePublished\":\"2023-11-01T02:47:16+00:00\",\"dateModified\":\"2025-08-06T17:23:24+00:00\",\"description\":\"B2B marketing automation with strategic expertise from the right partner helps align sales and marketing for improved CX and sales outcomes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#primaryimage\",\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-thumb.jpg\",\"contentUrl\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-thumb.jpg\",\"width\":450,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nextgenholdings.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Developing Winning B2B Marketing Automation Strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#website\",\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/\",\"name\":\"NextGen Blog | Tech Insights\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nextgenholdings.net\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#organization\",\"name\":\"NextGen Blog | Tech Insights\",\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/10\/favicon.png\",\"contentUrl\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/10\/favicon.png\",\"width\":16,\"height\":16,\"caption\":\"NextGen Blog | Tech Insights\"},\"image\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/06ec02151c1d875d647b9ca5b6768c6a\",\"name\":\"pradeep Gnanasekaran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f6cf91c454bde18542c673a7b25203?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f6cf91c454bde18542c673a7b25203?s=96&d=mm&r=g\",\"caption\":\"pradeep Gnanasekaran\"},\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/author\/pradeep\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B Marketing Automation: Developing Powerful Strategies - NextGen Blog | Tech Insights","description":"B2B marketing automation with strategic expertise from the right partner helps align sales and marketing for improved CX and sales outcomes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/","og_locale":"en_US","og_type":"article","og_title":"B2B Marketing Automation: Developing Powerful Strategies - NextGen Blog | Tech Insights","og_description":"B2B marketing automation with strategic expertise from the right partner helps align sales and marketing for improved CX and sales outcomes.","og_url":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/","og_site_name":"NextGen Blog | Tech Insights","article_published_time":"2023-11-01T02:47:16+00:00","article_modified_time":"2025-08-06T17:23:24+00:00","og_image":[{"width":450,"height":450,"url":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-thumb.jpg","type":"image\/jpeg"}],"author":"pradeep Gnanasekaran","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pradeep Gnanasekaran","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#article","isPartOf":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/"},"author":{"name":"pradeep Gnanasekaran","@id":"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/06ec02151c1d875d647b9ca5b6768c6a"},"headline":"Developing Winning B2B Marketing Automation Strategies","datePublished":"2023-11-01T02:47:16+00:00","dateModified":"2025-08-06T17:23:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/"},"wordCount":574,"publisher":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/#organization"},"image":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-thumb.jpg","articleSection":["Marketing automation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/","url":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/","name":"B2B Marketing Automation: Developing Powerful Strategies - NextGen Blog | Tech Insights","isPartOf":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#primaryimage"},"image":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-thumb.jpg","datePublished":"2023-11-01T02:47:16+00:00","dateModified":"2025-08-06T17:23:24+00:00","description":"B2B marketing automation with strategic expertise from the right partner helps align sales and marketing for improved CX and sales outcomes.","breadcrumb":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#primaryimage","url":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-thumb.jpg","contentUrl":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/NOV-1-B2B-marketing-automation-thumb.jpg","width":450,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.nextgenholdings.net\/blog\/b2b-marketing-automation-strategies-for-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nextgenholdings.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Developing Winning B2B Marketing Automation Strategies"}]},{"@type":"WebSite","@id":"https:\/\/www.nextgenholdings.net\/blog\/#website","url":"https:\/\/www.nextgenholdings.net\/blog\/","name":"NextGen Blog | Tech Insights","description":"","publisher":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nextgenholdings.net\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nextgenholdings.net\/blog\/#organization","name":"NextGen Blog | Tech Insights","url":"https:\/\/www.nextgenholdings.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/10\/favicon.png","contentUrl":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/10\/favicon.png","width":16,"height":16,"caption":"NextGen Blog | Tech Insights"},"image":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/06ec02151c1d875d647b9ca5b6768c6a","name":"pradeep Gnanasekaran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c5f6cf91c454bde18542c673a7b25203?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f6cf91c454bde18542c673a7b25203?s=96&d=mm&r=g","caption":"pradeep Gnanasekaran"},"url":"https:\/\/www.nextgenholdings.net\/blog\/author\/pradeep\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/posts\/2070"}],"collection":[{"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/comments?post=2070"}],"version-history":[{"count":16,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/posts\/2070\/revisions"}],"predecessor-version":[{"id":3215,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/posts\/2070\/revisions\/3215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/media\/3211"}],"wp:attachment":[{"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/media?parent=2070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/categories?post=2070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/tags?post=2070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}