{"id":2457,"date":"2024-04-09T07:43:13","date_gmt":"2024-04-09T07:43:13","guid":{"rendered":"https:\/\/www.nextgenholdings.net\/blog\/?p=2457"},"modified":"2025-08-07T07:27:48","modified_gmt":"2025-08-07T12:57:48","slug":"newsroom-press-release-resulticks-aunica-new-partnership","status":"publish","type":"post","link":"https:\/\/www.nextgenholdings.net\/blog\/newsroom-press-release-resulticks-aunica-new-partnership\/","title":{"rendered":"Resulticks welcomes aunica Interactive Marketing to its Certified Partner Network, the first in Brazil"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2457\" class=\"elementor elementor-2457\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73297b2 e-con-full e-flex e-con e-parent\" data-id=\"73297b2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-189f504 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"189f504\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"739\" src=\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2024\/04\/resulticks_nextgen_aunica_banner.jpg\" class=\"attachment-full size-full wp-image-3326\" alt=\"aunica banner\" srcset=\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2024\/04\/resulticks_nextgen_aunica_banner.jpg 1921w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2024\/04\/resulticks_nextgen_aunica_banner-300x115.jpg 300w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2024\/04\/resulticks_nextgen_aunica_banner-1024x394.jpg 1024w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2024\/04\/resulticks_nextgen_aunica_banner-768x295.jpg 768w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2024\/04\/resulticks_nextgen_aunica_banner-1536x591.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2afa427 e-flex e-con-boxed e-con e-parent\" data-id=\"2afa427\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c705859 de_scroll_animation_no elementor-widget elementor-widget-button\" data-id=\"c705859\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nextgenholdings.net\/blog\/newsroom\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">View all pres releases<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-115ba88 e-flex e-con-boxed e-con e-parent\" data-id=\"115ba88\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b449c5 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"1b449c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resulticks welcomes aunica Interactive Marketing to its Certified Partner Network, the first in Brazil <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f13f07 e-flex e-con-boxed e-con e-parent\" data-id=\"4f13f07\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8aad525 de_scroll_animation_no elementor-widget elementor-widget-post-date\" data-id=\"8aad525\" data-element_type=\"widget\" data-widget_type=\"post-date.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"press-elements-date \">April 9, 2024<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ce682d e-flex e-con-boxed e-con e-parent\" data-id=\"9ce682d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a7d14 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"e7a7d14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 16px;\">The joint endeavor, facilitated by NextGen, blends aunica\u2019s highly creative digital marketing expertise with RESUL\u2019s data-driven solution to deliver audience engagement at scale.<\/span><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec605f8 e-flex e-con-boxed e-con e-parent\" data-id=\"ec605f8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-545abcf de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"545abcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; font-weight: 600; text-align: justify; letter-spacing: var( --e-global-typography-0025e8e-letter-spacing ); word-spacing: var( --e-global-typography-0025e8e-word-spacing );\">Seattle, WA November 2, 2023 &#8211;&nbsp; <\/span>Global technology distributor NextGen Holdings today announced a strategic partnership it facilitated between award-winning customer engagement solutions innovator Resulticks and Brazil\u2019s leading marketing consultancy aunica Interactive Marketing. With their combined capabilities, the two partners offer end-to-end services and solutions that focus on individual experiences, leveraging data in real-time to deliver audience engagement and omnichannel activation for increased performance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb073be e-flex e-con-boxed e-con e-parent\" data-id=\"cb073be\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08c9b46 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"08c9b46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cWe\u2019re very pleased to have played a role in forming this new strategic alliance,\u201d said Prabhu Ramkumar, co-founder of NextGen. \u201cBy integrating aunica\u2019s digital marketing experience with RESUL\u2019s advanced next-generation engagement solutions, brands will be able to measure and document customer engagement success, anticipate next best offers, and optimize content to drive incremental revenue.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b758f2c e-flex e-con-boxed e-con e-parent\" data-id=\"b758f2c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6494cd de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"e6494cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\">Redickaa Subrammanian, co-founder and CEO of Resulticks noted, \u201cWe\u2019re very excited about our entry in the Brazilian marketplace with aunica by our side. It\u2019s a winning combination. RESUL\u2019s capabilities will enable aunica to connect customer experiences, deliver personalized content, and orchestrate omnichannel engagement efficiently and at scale. Consistent with Resulticks\u2019 approach to engagement, aunica focuses on optimizing the individual audience member\u2019s experience across the entire customer lifecycle.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-859e598 e-flex e-con-boxed e-con e-parent\" data-id=\"859e598\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c92c5d de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"8c92c5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ricardo R. Junior, aunica\u2019s CIO, added, \u201cOur fundamental, guiding philosophy is that creativity without data analysis is just art, not business. We know from experience that the most successful digital marketing initiatives are guided by data analysis with real-time, omnichannel engagement. RESUL\u2019s data-driven, AI-powered solution represents a significant addition to aunica\u2019s data-driven, outcomes-focused capabilities.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4fceda e-flex e-con-boxed e-con e-parent\" data-id=\"b4fceda\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6fb293 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"e6fb293\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The new partnership will focus primarily on serving the Brazilian marketplace across all industries with particular emphasis on banking, retail, insurance, financial services, CPG, and travel and hospitality.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bee1699 e-flex e-con-boxed e-con e-parent\" data-id=\"bee1699\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149b810 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"149b810\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; font-weight: 600; text-align: justify; letter-spacing: var( --e-global-typography-0025e8e-letter-spacing ); word-spacing: var( --e-global-typography-0025e8e-word-spacing );\">About A NextGen Holdings. &#8211;\u00a0 <\/span>NextGen is a distributor of Resulticks and a global technology company focused on no-code cloud solutions that deliver customer engagement innovation. Its ecosystem of next generation cloud, customer engagement, and IoT technologies, coupled with forward thinking IT service providers and digital agencies, help visionary brand leaders succeed in digital transformation.\u00a0 As a multi-cloud partner, NextGen enables its partners to embrace omnichannel engagement, achieve faster go-to-market, and stay ahead of the competition.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70ff4a1 e-flex e-con-boxed e-con e-parent\" data-id=\"70ff4a1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27376fc de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"27376fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; font-weight: 600; text-align: justify; letter-spacing: var( --e-global-typography-0025e8e-letter-spacing ); word-spacing: var( --e-global-typography-0025e8e-word-spacing );\">About Resulticks &#8211;\u00a0 <\/span>Resulticks is a global leader in real-time audience engagement solutions that deliver top-line growth for brands through connected experiences. Outcomes-focused and enabled by its proprietary cookie-independent identity resolution technology, Resulticks equips brands to make a transformational leap to true 360o customer engagement. With its AI-powered, audience-centric approach it is changing how brands worldwide reach, acquire, and retain satisfied customers. Resulticks Solution Inc. is headquartered in New York City.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a0d9ed e-flex e-con-boxed e-con e-parent\" data-id=\"4a0d9ed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a3fb92 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"8a3fb92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; font-weight: 600; text-align: justify; letter-spacing: var( --e-global-typography-0025e8e-letter-spacing ); word-spacing: var( --e-global-typography-0025e8e-word-spacing );\">About aunica Interactive marketing &#8211;\u00a0 <\/span>aunica is an experienced end-to-end consultancy for the implementation and operation of marketing and media technologies. Their team has proven success in managing marketing technology services for many well-known brands, including training, employee adoption, and 24\/7 support services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2f7ea1 e-flex e-con-boxed e-con e-parent\" data-id=\"a2f7ea1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6bcd7ce e-flex e-con-boxed e-con e-child\" data-id=\"6bcd7ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec0440 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"9ec0440\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contact us:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13677bc de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"13677bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Learn how NextGen\u2019s future-ready solutions, partners and services help brand leaders succeed in digital transformation through customer engagement innovation<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e94dde inq-bg e-flex e-con-boxed e-con e-child\" data-id=\"7e94dde\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f06e653 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"f06e653\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Next-Gen Holdings:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b0c53 eael-infobox-content-align-left eael-infobox-icon-bg-shape-none eael-infobox-icon-hover-bg-shape-none de_scroll_animation_no elementor-widget elementor-widget-eael-info-box\" data-id=\"11b0c53\" data-element_type=\"widget\" data-widget_type=\"eael-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-infobox\">\n\t            <div class=\"infobox-icon eael-icon-only\">\n\n            \n                            <div class=\"infobox-icon-wrap\">\n                                    <\/div>\n            \n            \n        <\/div>\n            <div class=\"infobox-content eael-icon-only\">\n                            <h4 class=\"title\">Media Relations<\/h4>\n                                                                        <p><a  style=\"color: #ffffff;\" href=\"tel:+19197563875\">+1 (919) 756-3875<\/a> | \n<a style=\"color: #ffffff;\" href=\"mailto:media@nxgusa.com\">media@nxgusa.com<\/a><\/p>\n                                                                            <\/div>\n            <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>View all pres releases Resulticks welcomes aunica Interactive Marketing to its Certified Partner Network, the first in Brazil April 9, 2024 The joint endeavor, facilitated by NextGen, blends aunica\u2019s highly creative digital marketing expertise with RESUL\u2019s data-driven solution to deliver audience engagement at scale. Seattle, WA November 2, 2023 &#8211;&nbsp; Global technology distributor NextGen Holdings [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Customer Engagement in E-commerce - NextGen Blog | Tech Insights<\/title>\n<meta name=\"description\" content=\"Discover why personalization and customer engagement in e-commerce are vital. Explore real-world examples that drive sales and brand loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextgenholdings.net\/blog\/newsroom-press-release-resulticks-aunica-new-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Customer Engagement in E-commerce - NextGen Blog | Tech Insights\" \/>\n<meta property=\"og:description\" content=\"Discover why personalization and customer engagement in e-commerce are vital. 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