{"id":2940,"date":"2025-07-15T04:21:37","date_gmt":"2025-07-15T09:51:37","guid":{"rendered":"https:\/\/www.nextgenholdings.net\/blog\/?p=2940"},"modified":"2025-08-06T12:05:38","modified_gmt":"2025-08-06T17:35:38","slug":"resulticks-and-pathfactory-announce-new-partnership","status":"publish","type":"post","link":"https:\/\/www.nextgenholdings.net\/blog\/resulticks-and-pathfactory-announce-new-partnership\/","title":{"rendered":"Resulticks and PathFactory Announce New Partnership"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2940\" class=\"elementor elementor-2940\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da4c6ce e-con-full e-flex e-con e-parent\" data-id=\"da4c6ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-005c98c de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"005c98c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"738\" src=\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2025\/07\/Pathfactory.jpg\" class=\"attachment-full size-full wp-image-3235\" alt=\"\" srcset=\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2025\/07\/Pathfactory.jpg 1920w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2025\/07\/Pathfactory-300x115.jpg 300w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2025\/07\/Pathfactory-1024x394.jpg 1024w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2025\/07\/Pathfactory-768x295.jpg 768w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2025\/07\/Pathfactory-1536x590.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2afa427 e-flex e-con-boxed e-con e-parent\" data-id=\"2afa427\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c705859 de_scroll_animation_no elementor-widget elementor-widget-button\" data-id=\"c705859\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nextgenholdings.net\/blog\/newsroom\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">View all pres releases<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-115ba88 e-flex e-con-boxed e-con e-parent\" data-id=\"115ba88\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b449c5 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"1b449c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resulticks and PathFactory Announce Transformative Partnership to Elevate B2B Marketing and Sales Enablement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f13f07 e-flex e-con-boxed e-con e-parent\" data-id=\"4f13f07\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8aad525 de_scroll_animation_no elementor-widget elementor-widget-post-date\" data-id=\"8aad525\" data-element_type=\"widget\" data-widget_type=\"post-date.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"press-elements-date \">July 15, 2025<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ce682d e-flex e-con-boxed e-con e-parent\" data-id=\"9ce682d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a7d14 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"e7a7d14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 16px;\">Companies will enable B2B go-to-market teams to streamline audience engagement, gain deeper understanding of buyers, and improve customer retention.<\/span><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec605f8 e-flex e-con-boxed e-con e-parent\" data-id=\"ec605f8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-545abcf de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"545abcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"http:\/\/pathfactory.com\">PathFactory<\/a>, the leading B2B <a href=\"https:\/\/www.pathfactory.com\/blog\/5-b2b-marketing-best-practices\/\">content intelligence platform<\/a>, today announced a new partnership with <a href=\"http:\/\/resulticks.com\">Resulticks<\/a>, a global leader in customer engagement and connected experiences. This strategic partnership, facilitated by A Next-Gen Holdings, is set to redefine <a href=\"https:\/\/www.pathfactory.com\/blog\/3-award-winning-marketers-reveal-the-strategies-that-won-them-b2b-innovator-awards\/\">B2B marketing<\/a>, <a href=\"https:\/\/www.pathfactory.com\/blog\/the-lookbookhq-top-6-from-marketing-with-love\/\">sales enablement<\/a>, and audience engagement.\u00a0\u201cPathFactory is proud to partner with Resulticks to enable B2B revenue teams to better analyze audience data, accelerate revenue, and deliver more <a href=\"https:\/\/www.pathfactory.com\/blog\/b2b-guide-sharable-relevant-content\/\">relevant content<\/a> experiences,\u201d said Dev Ganesan, CEO and President of PathFactory. \u201cThis integration combines two powerful platforms, giving customers access to new <a href=\"https:\/\/www.pathfactory.com\/blog\/the-key-to-the-website-of-the-future-micro-personalization\/\">personalization<\/a> and targeting capabilities, manageable from a single point.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb073be e-flex e-con-boxed e-con e-parent\" data-id=\"cb073be\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08c9b46 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"08c9b46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The partnership between Resulticks and PathFactory will give businesses a competitive edge in the way they engage with and nurture their prospects. With the integration of Resulticks\u2019 RESUL platform, PathFactory customers will be able to identify and target their most qualified leads and customers, nurture them through the sales funnel and beyond with personalized content, as well as track their progress with robust analytics and dashboards.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54ca047 e-flex e-con-boxed e-con e-parent\" data-id=\"54ca047\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16a4585 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"16a4585\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Highlights of the Resulticks and PathFactory partnership include:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b758f2c e-flex e-con-boxed e-con e-parent\" data-id=\"b758f2c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6494cd de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"e6494cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Personalized Content Experiences: RESUL\u2019s real-time orchestration and PathFactory\u2019s <a href=\"https:\/\/www.pathfactory.com\/blog\/how-content-intelligence-works\/\">content intelligence<\/a> work together to provide highly-personalized content experiences for customers, delivering the right message to the right person at the right time.<\/li><li>Improved Customer Engagement: By leveraging RESUL\u2019s connected experiences and PathFactory\u2019s interactive content capabilities, businesses can engage customers across multiple touchpoints\u2014both offline and online-\u2013to create a seamless experience that drives better engagement.<\/li><li>Enhanced Data Insights: RESUL\u2019s AI-powered analytics and PathFactory\u2019s <a href=\"https:\/\/www.pathfactory.com\/blog\/national-instruments-content-strategy-results\/\">content engagement<\/a> metrics provide deeper insight into customer behavior and preferences, enabling businesses to make more informed decisions about their customer engagement strategies.<\/li><li>Streamlined <a href=\"https:\/\/www.pathfactory.com\/blog\/the-lookbookhq-top-6-from-marketing-with-love\/\">Marketing<\/a> Operations: Businesses reduce the time and <a href=\"https:\/\/www.pathfactory.com\/blog\/optimize-resource-center-performance\/\">resources<\/a> required to create, manage, and distribute content as well as customer engagement initiatives.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-859e598 e-flex e-con-boxed e-con e-parent\" data-id=\"859e598\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c92c5d de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"8c92c5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Besides Resulticks, PathFactory also integrates with a number of marketing automation and CRM tools, including AEM, Marketo and Salesforce, to help B2B revenue teams grow pipeline and personalize their customer outreach. For more information visit <a href=\"http:\/\/pathfactory.com\/partner\/resulticks\">pathfactory.com\/partner\/resulticks<\/a>.<\/p>\n\n<p>###<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bee1699 e-flex e-con-boxed e-con e-parent\" data-id=\"bee1699\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149b810 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"149b810\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #000000; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; font-weight: 600; text-align: justify; letter-spacing: var( --e-global-typography-0025e8e-letter-spacing ); word-spacing: var( --e-global-typography-0025e8e-word-spacing );\"><strong>About Resulticks:<\/strong> &#8211;\u00a0 <\/span>Resulticks is a fast-growing leader in real-time audience engagement solutions that deliver top-line growth for brands through connected experiences. Outcomes-focused and enabled by its proprietary cookie-independent identity resolution technology, Resulticks Solutions Inc equips brands to make a transformational leap to true 360-degree customer engagement. With its AI-powered, audience-centric approach it is changing how brands worldwide reach, acquire, and retain satisfied customers. Resulticks Solution Inc. is headquartered in New York City.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70ff4a1 e-flex e-con-boxed e-con e-parent\" data-id=\"70ff4a1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27376fc de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"27376fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #000000; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; font-weight: 600; text-align: justify; letter-spacing: var( --e-global-typography-0025e8e-letter-spacing ); word-spacing: var( --e-global-typography-0025e8e-word-spacing );\">About PathFactory: &#8211;\u00a0 <\/span>PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your <a href=\"https:\/\/www.pathfactory.com\/blog\/national-instruments-content-strategy-results\/\">content strategy<\/a>, and connect with your buyers in a more personalized and meaningful way to <a href=\"https:\/\/www.pathfactory.com\/blog\/5-b2b-marketing-best-practices\/\">drive pipeline<\/a> and revenue.\n<br>\n<p>PathFactory has been recognized by Deloitte as one of North America\u2019s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to see how we can supercharge your <a href=\"https:\/\/www.pathfactory.com\/blog\/hello-b2b-content-intelligence\/\">ABM<\/a>, Partner Marketing, Web Personalization and Sales Interactions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a0d9ed e-flex e-con-boxed e-con e-parent\" data-id=\"4a0d9ed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a3fb92 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"8a3fb92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #000000; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; font-weight: 600; text-align: justify; letter-spacing: var( --e-global-typography-0025e8e-letter-spacing ); word-spacing: var( --e-global-typography-0025e8e-word-spacing );\">About A Next-Gen Holdings: &#8211;\u00a0 <\/span>NextGen is a distributor of Resulticks and a global technology company focused on no-code cloud solutions that deliver customer engagement innovation. Its ecosystem of next generation cloud, customer engagement, and IoT technologies, coupled with forward thinking IT service providers and digital agencies, help visionary brand leaders succeed in digital transformation.&nbsp; As a multi-cloud partner, NextGen enables its partners to embrace omnichannel engagement, achieve faster go-to-market, and stay ahead of the competition.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2f7ea1 e-flex e-con-boxed e-con e-parent\" data-id=\"a2f7ea1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6bcd7ce e-flex e-con-boxed e-con e-child\" data-id=\"6bcd7ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec0440 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"9ec0440\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contact us:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13677bc de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"13677bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Learn how NextGen\u2019s future-ready solutions, partners and services help brand leaders succeed in digital transformation through customer engagement innovation<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e94dde inq-bg e-flex e-con-boxed e-con e-child\" data-id=\"7e94dde\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f06e653 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"f06e653\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Next-Gen Holdings:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b0c53 eael-infobox-content-align-left eael-infobox-icon-bg-shape-none eael-infobox-icon-hover-bg-shape-none de_scroll_animation_no elementor-widget elementor-widget-eael-info-box\" data-id=\"11b0c53\" data-element_type=\"widget\" data-widget_type=\"eael-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-infobox\">\n\t            <div class=\"infobox-icon eael-icon-only\">\n\n            \n                            <div class=\"infobox-icon-wrap\">\n                                    <\/div>\n            \n            \n        <\/div>\n            <div class=\"infobox-content eael-icon-only\">\n                            <h4 class=\"title\">Media Relations<\/h4>\n                                                                        <p><a  style=\"color: #ffffff;\" href=\"tel:+19197563875\">+1 (919) 756-3875<\/a> | \n<a style=\"color: #ffffff;\" href=\"mailto:media@nxgusa.com\">media@nxgusa.com<\/a><\/p>\n                                                                            <\/div>\n            <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>View all pres releases Resulticks and PathFactory Announce Transformative Partnership to Elevate B2B Marketing and Sales Enablement July 15, 2025 Companies will enable B2B go-to-market teams to streamline audience engagement, gain deeper understanding of buyers, and improve customer retention. PathFactory, the leading B2B content intelligence platform, today announced a new partnership with Resulticks, a global [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3234,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Customer Engagement in E-commerce - NextGen Blog | Tech Insights<\/title>\n<meta name=\"description\" content=\"Discover why personalization and customer engagement in e-commerce are vital. 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