{"id":616,"date":"2023-11-08T01:28:00","date_gmt":"2023-11-08T01:28:00","guid":{"rendered":"https:\/\/www.nextgenholdings.net\/blog\/?p=616"},"modified":"2025-08-06T12:17:28","modified_gmt":"2025-08-06T17:47:28","slug":"what-is-marketing-automation-and-why-is-it-important","status":"publish","type":"post","link":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/","title":{"rendered":"What Is Marketing Automation, and Why Is It Important?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"616\" class=\"elementor elementor-616\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5546c91 e-con-full e-flex e-con e-parent\" data-id=\"5546c91\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c118b de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"a1c118b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"738\" src=\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner.jpg\" class=\"attachment-full size-full wp-image-3261\" alt=\"\" srcset=\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner.jpg 1920w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-300x115.jpg 300w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-1024x394.jpg 1024w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-768x295.jpg 768w, https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-1536x590.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cb50399 elementor-section-boxed elementor-section-height-default elementor-section-height-default tf-sticky-section tf-sticky-no\" data-id=\"1cb50399\" data-element_type=\"section\" data-settings=\"{&quot;tf_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61aafc37\" data-id=\"61aafc37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e0f5176 elementor-section-boxed elementor-section-height-default elementor-section-height-default tf-sticky-section tf-sticky-no\" data-id=\"7e0f5176\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;tf_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-84e297b\" data-id=\"84e297b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d50888 de_scroll_animation_no elementor-widget elementor-widget-tfposts-info\" data-id=\"5d50888\" data-element_type=\"widget\" data-widget_type=\"tfposts-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"tf-post-info-5d50888\" class=\"tf-post-info layout-inline\" data-tabid=\"5d50888\"> \r\n\t\t\t\t\t<ul class=\"list-post-info\">\r\n\t\t\t\t\t\t\t\t<li class=\"list-item elementor-repeater-item-99b29e0\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"list-icon\"><i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t<span class=\"list-text\">November 8, 2023<\/span>\r\n\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t<li class=\"list-item elementor-repeater-item-c591757\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"list-icon\"><i aria-hidden=\"true\" class=\"far fa-user\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"list-text\">Jay Cayabyab<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li><\/ul>               \r\n\t            <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a986049 animated-fast de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4a986049\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Marketing Automation and Why is it Important?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459d9040 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"459d9040\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing automation, just as the name implies, takes the heavy lifting out of nearly every task in a marketer&#8217;s playbook. The perks of automation are crystal clear\u2014it amps up marketing efficiency, fine-tunes targeting, and ultimately supercharges sales. It&#8217;s no wonder this field has skyrocketed since its modest origins in the late &#8217;80s when it was primarily used for email marketing.<\/p><p>Fast forward to today, and marketing automation has evolved into a multi-billion-dollar industry, with a multitude of software providers vying to make marketers&#8217; lives not only easier but significantly more productive. Enter the marketing automation platform, or MAP for short \u2013 a versatile software that handles those repetitive tasks such as:<\/p><ul style=\"padding-left: 38px;\"><li>Sending email campaigns<\/li><li>Scheduling social media posts<\/li><li>Seamlessly managing leads<\/li><li>Dividing customers into segments<\/li><li>Crafting and delivering personalized messages, and more.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db5579f de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"6db5579f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>What problems does marketing automation solve?<\/h4>\n<p>Marketing automation offers a promising solution to tackle many of the challenges that marketers often face. The key lies in understanding your team&#8217;s unique pain points and applying the right blend of tools and expertise to address them effectively. Making the right choices in terms of tools and their implementation can unlock a plethora of benefits.<\/p>\n<p>For instance, marketing automation equips your team with the ability to enhance the customer experience by delivering tailored messages and content precisely when they are most relevant. It empowers you to elevate brand awareness by automating the management of social media and email campaigns. Ultimately, an automation platform can elevate your sales figures and bolster your return on investment by assisting your sales team in nurturing and converting leads into satisfied customers with greater efficiency.<\/p>\n<p>Here&#8217;s a checklist of issues to keep an eye out for within your team. If any of these resonate with your current situation, it might be high time to consider adopting a marketing automation platform:<\/p>\n<ol>\n<li><strong style=\"font-weight: 600;\">Repetitive Tasks:<\/strong>&nbsp;An automation platform is a reliable ally in automating recurring chores like sending email campaigns, managing social media posts, and overseeing lead management. By taking on these tasks, it liberates marketers to channel their energy into more strategic endeavors.<\/li>\n<li><strong style=\"font-weight: 600;\">Manual Workflows:<\/strong> Embracing marketing automation allows for the automation of manual workflows, such as lead nurturing and customer onboarding. This streamlines your marketing operations, enhancing overall efficiency.<\/li>\n<li><strong style=\"font-weight: 600;\">Lack of Personalization: <\/strong>Personalization is the name of the game. Marketing automation assists businesses in crafting personalized marketing messages by segmenting their audience and delivering content that resonates. This contributes to higher levels of engagement and conversion.<\/li>\n<li><strong style=\"font-weight: 600;\">Results-tracking Challenges:<\/strong>&nbsp;Keep tabs on campaign performance in real-time with an automation platform. This real-time feedback equips marketers with valuable insights into what&#8217;s clicking and what needs refining, allowing for prompt adjustments.<\/li>\n<li><strong style=\"font-weight: 600;\">Inconsistent Messaging:<\/strong> Consistency is key in building brand awareness and trust. Marketing automation can help ensure your messaging remains consistent across all channels, further strengthening your brand&#8217;s identity.<\/li>\n<li><strong style=\"font-weight: 600;\">Resource Drain:<\/strong> Wasting time and resources on manual tasks is costly. A MAP solution steps in to automate these tasks, leading to significant cost savings over time.<\/li>\n<li><strong style=\"font-weight: 600;\">Missed Opportunities:<\/strong> Marketing automation acts as a vigilant ally, helping businesses identify and seize marketing opportunities with finesse. For instance, it can trigger automated messages when leads visit a specific webpage or abandon their shopping carts, turning missed opportunities into success stories.<\/li>\n<\/ol>\n<p>Incorporating these solutions into your marketing strategy not only alleviates current challenges but also propels your marketing efforts to a new level of success.<\/p>\n<h4>How does MA work?<\/h4>\n<p>Software plays a pivotal role in streamlining marketing efforts, granting marketers the freedom to dive into more strategic tasks, like refining marketing strategies and crafting captivating content.<\/p>\n<p>Here&#8217;s a quick rundown of how marketing automation gets the job done:<\/p>\n<ul style=\"padding-left: 38px;\">\n<li><strong style=\"font-weight: 600;\">Data Collection:<\/strong> MA platforms gather data from various sources, including website visits, email interactions, and social media engagements.<\/li>\n<li><strong style=\"font-weight: 600;\">Segmentation:<\/strong> This data is harnessed to segment customers into different groups, categorizing them based on their interests and behaviors.<\/li>\n<li><strong style=\"font-weight: 600;\">Workflow Creation:<\/strong> Marketers are the architects of workflows, essentially a series of automated steps triggered by specific events or criteria. For instance, a workflow can be designed to warmly welcome new subscribers or nurture leads with a sequence of targeted emails over time.<\/li>\n<li><strong style=\"font-weight: 600;\">Campaign Execution:<\/strong> Marketing automation software brings these campaigns to life in accordance with the predefined workflows.<\/li>\n<li><strong style=\"font-weight: 600;\">Analysis and Reporting:<\/strong> It doesn&#8217;t stop there. MA software keeps tabs on campaign performance and offers a range of reports, providing valuable insights to marketers.<\/li>\n<\/ul>\n<p>This powerful combination of automation and data-driven decision-making is what empowers modern marketing efforts.<\/p>\n<h4>Getting started<\/h4>\n<p>Navigating the sea of information on marketing automation and making that all-important platform decision can feel like a daunting mission. But fear not \u2013 if you&#8217;re considering a digital makeover for your marketing or need expert guidance on platform selection and strategy execution, you&#8217;ve got a friend in Nextgen.<\/p>\n<p>Our crew, along with our seasoned partners, boasts decades of experience in the realms of marketing strategy and technology. Don&#8217;t hesitate to reach out; we&#8217;re more than happy to lend a hand on your journey to automation success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74ec7ce9\" data-id=\"74ec7ce9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fcb2147 elementor-widget__width-initial elementor-widget-tablet__width-initial de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"1fcb2147\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recent Post<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0ab726 elementor-widget-divider--view-line de_scroll_animation_no elementor-widget elementor-widget-divider\" data-id=\"4c0ab726\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f621171 elementor-section-boxed elementor-section-height-default elementor-section-height-default tf-sticky-section tf-sticky-no\" data-id=\"6f621171\" data-element_type=\"section\" data-settings=\"{&quot;tf_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-52c4783a\" data-id=\"52c4783a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d210d10 animated-fast de_scroll_animation_no elementor-invisible elementor-widget elementor-widget-elementskit-blog-posts\" data-id=\"4d210d10\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"elementskit-blog-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <div id=\"post-items--4d210d10\" class=\"row post-items\">\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/transforming-personalization-in-financial-services\/\">\n\t\t\t\t\t\tTransforming Financial Institutions: The Path to Personalization at Scale\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tFebruary 12, 2024\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/digital-marketing-agency-advantage-for-success\/\">\n\t\t\t\t\t\tFrom Strategy to Success: The Digital Marketing Agency Advantage\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tJanuary 18, 2024\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/three-tips-for-a-world-without-third-party-cookies\/\">\n\t\t\t\t\t\tOff to The Cookie less World: Three Tips for a Smooth Ride\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tDecember 14, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/future-proofing-your-cx-stack\/\">\n\t\t\t\t\t\tFuture-Proofing Your CX Tech Stack\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tDecember 7, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/5-ways-generative-ai-is-transforming-retail-customer-engagement\/\">\n\t\t\t\t\t\t5 Ways Generative-AI is Transforming Retail Customer Engagement\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tDecember 1, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/retail-personas-pinpoint-the-perfect-audiences-for-your-campaigns\/\">\n\t\t\t\t\t\tRetail Personas: Pinpoint the Perfect Audiences for Your Campaigns\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tNovember 14, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/the-art-of-connecting-with-your-audience-a-roadmap-to-consumer-engagement\/\">\n\t\t\t\t\t\tThe Art of Connecting with Your Audience: A Roadmap to Consumer Engagement\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tNovember 14, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/\">\n\t\t\t\t\t\tWhat Is Marketing Automation, and Why Is It Important?\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tNovember 8, 2023\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                    <div class=\"col-md-12\">\n\n                                    <div class=\"elementskit-blog-block-post\">\n                        <div class=\"row no-gutters\">\n                            \n                            <div class=\"col-md-12 order-1\">\n                                <div class=\"elementskit-post-body \">\n                                    <div class=\"elementskit-entry-header\">\n                                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.nextgenholdings.net\/blog\/the-pedowitz-group-joins-forces-with-resulticks-to-help-brands-unlock-new-revenue-growth\/\">\n\t\t\t\t\t\tThe Pedowitz Group Joins Forces with Resulticks to Help Brands Unlock New Revenue Growth\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t                                        \n                                                                                            \t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\n\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-calendar3\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tJuly 15, 2025\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t                                            \n                                            \n                                                                                <\/div><!-- .elementskit-entry-header END -->\n\n                                                                    <\/div><!-- .elementskit-post-body END -->\n                            <\/div>\n                        <\/div>\n                    <\/div><!-- .elementskit-blog-block-post .radius .gradient-bg END -->\n                \n            <\/div>\n                <\/div>\n       <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-77185b51 elementor-widget-divider--view-line de_scroll_animation_no elementor-widget elementor-widget-divider\" data-id=\"77185b51\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7039db51 elementor-widget__width-initial elementor-widget-tablet__width-initial de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"7039db51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Share this Post<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc4c24e de_scroll_animation_no elementor-widget elementor-widget-elementskit-social-share\" data-id=\"7fc4c24e\" data-element_type=\"widget\" data-widget_type=\"elementskit-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >\t\t<ul class=\"ekit_socialshare\">\n                            <li class=\"elementor-repeater-item-da02195\" data-social=\"facebook\">\n                    <a class=\"facebook\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-facebook\"><\/i>                        \n                                                                                            <\/a>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-f55bed9\" data-social=\"twitter\">\n                    <a class=\"twitter\">\n                        \n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1200\" height=\"1227\" viewBox=\"0 0 1200 1227\" fill=\"none\"><path d=\"M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z\" fill=\"black\"><\/path><\/svg>                        \n                                                                                            <\/a>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-2563a76\" data-social=\"linkedin\">\n                    <a class=\"linkedin\">\n                        \n                        <i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>                        \n                                                                                            <\/a>\n                <\/li>\n                                    <\/ul>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>November 8, 2023 Jay Cayabyab What is Marketing Automation and Why is it Important? Marketing automation, just as the name implies, takes the heavy lifting out of nearly every task in a marketer&#8217;s playbook. The perks of automation are crystal clear\u2014it amps up marketing efficiency, fine-tunes targeting, and ultimately supercharges sales. It&#8217;s no wonder this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3260,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Automation - What is it and Why is it Important? - NextGen Blog | Tech Insights<\/title>\n<meta name=\"description\" content=\"Get insights on how marketing automation works and and problems it solves. Find expert guidance on platform selection and strategy execution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation - What is it and Why is it Important? - NextGen Blog | Tech Insights\" \/>\n<meta property=\"og:description\" content=\"Get insights on how marketing automation works and and problems it solves. Find expert guidance on platform selection and strategy execution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/\" \/>\n<meta property=\"og:site_name\" content=\"NextGen Blog | Tech Insights\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-08T01:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T17:47:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gopinath C\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gopinath C\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/\"},\"author\":{\"name\":\"Gopinath C\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/166ca11a5fe208ccf3107163f5b0ed09\"},\"headline\":\"What Is Marketing Automation, and Why Is It Important?\",\"datePublished\":\"2023-11-08T01:28:00+00:00\",\"dateModified\":\"2025-08-06T17:47:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/\"},\"wordCount\":872,\"publisher\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-thumb.jpg\",\"articleSection\":[\"Marketing automation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/\",\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/\",\"name\":\"Marketing Automation - What is it and Why is it Important? - NextGen Blog | Tech Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-thumb.jpg\",\"datePublished\":\"2023-11-08T01:28:00+00:00\",\"dateModified\":\"2025-08-06T17:47:28+00:00\",\"description\":\"Get insights on how marketing automation works and and problems it solves. Find expert guidance on platform selection and strategy execution.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#primaryimage\",\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-thumb.jpg\",\"contentUrl\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-thumb.jpg\",\"width\":450,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nextgenholdings.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Marketing Automation, and Why Is It Important?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#website\",\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/\",\"name\":\"NextGen Blog | Tech Insights\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nextgenholdings.net\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#organization\",\"name\":\"NextGen Blog | Tech Insights\",\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/10\/favicon.png\",\"contentUrl\":\"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/10\/favicon.png\",\"width\":16,\"height\":16,\"caption\":\"NextGen Blog | Tech Insights\"},\"image\":{\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/166ca11a5fe208ccf3107163f5b0ed09\",\"name\":\"Gopinath C\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/09dcec3b94ffcc3e6c3bf9512a3918c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/09dcec3b94ffcc3e6c3bf9512a3918c9?s=96&d=mm&r=g\",\"caption\":\"Gopinath C\"},\"url\":\"https:\/\/www.nextgenholdings.net\/blog\/author\/res_uiteam01\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Automation - What is it and Why is it Important? - NextGen Blog | Tech Insights","description":"Get insights on how marketing automation works and and problems it solves. Find expert guidance on platform selection and strategy execution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Automation - What is it and Why is it Important? - NextGen Blog | Tech Insights","og_description":"Get insights on how marketing automation works and and problems it solves. Find expert guidance on platform selection and strategy execution.","og_url":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/","og_site_name":"NextGen Blog | Tech Insights","article_published_time":"2023-11-08T01:28:00+00:00","article_modified_time":"2025-08-06T17:47:28+00:00","og_image":[{"width":450,"height":450,"url":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-thumb.jpg","type":"image\/jpeg"}],"author":"Gopinath C","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gopinath C","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#article","isPartOf":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/"},"author":{"name":"Gopinath C","@id":"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/166ca11a5fe208ccf3107163f5b0ed09"},"headline":"What Is Marketing Automation, and Why Is It Important?","datePublished":"2023-11-08T01:28:00+00:00","dateModified":"2025-08-06T17:47:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/"},"wordCount":872,"publisher":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/#organization"},"image":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-thumb.jpg","articleSection":["Marketing automation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/","url":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/","name":"Marketing Automation - What is it and Why is it Important? - NextGen Blog | Tech Insights","isPartOf":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#primaryimage"},"image":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-thumb.jpg","datePublished":"2023-11-08T01:28:00+00:00","dateModified":"2025-08-06T17:47:28+00:00","description":"Get insights on how marketing automation works and and problems it solves. Find expert guidance on platform selection and strategy execution.","breadcrumb":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#primaryimage","url":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-thumb.jpg","contentUrl":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/11\/Automation-Banner-thumb.jpg","width":450,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.nextgenholdings.net\/blog\/what-is-marketing-automation-and-why-is-it-important\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nextgenholdings.net\/blog\/"},{"@type":"ListItem","position":2,"name":"What Is Marketing Automation, and Why Is It Important?"}]},{"@type":"WebSite","@id":"https:\/\/www.nextgenholdings.net\/blog\/#website","url":"https:\/\/www.nextgenholdings.net\/blog\/","name":"NextGen Blog | Tech Insights","description":"","publisher":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nextgenholdings.net\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nextgenholdings.net\/blog\/#organization","name":"NextGen Blog | Tech Insights","url":"https:\/\/www.nextgenholdings.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/10\/favicon.png","contentUrl":"https:\/\/www.nextgenholdings.net\/blog\/wp-content\/uploads\/2023\/10\/favicon.png","width":16,"height":16,"caption":"NextGen Blog | Tech Insights"},"image":{"@id":"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/166ca11a5fe208ccf3107163f5b0ed09","name":"Gopinath C","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nextgenholdings.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09dcec3b94ffcc3e6c3bf9512a3918c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09dcec3b94ffcc3e6c3bf9512a3918c9?s=96&d=mm&r=g","caption":"Gopinath C"},"url":"https:\/\/www.nextgenholdings.net\/blog\/author\/res_uiteam01\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/posts\/616"}],"collection":[{"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/comments?post=616"}],"version-history":[{"count":69,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/posts\/616\/revisions"}],"predecessor-version":[{"id":3264,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/posts\/616\/revisions\/3264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/media\/3260"}],"wp:attachment":[{"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/media?parent=616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/categories?post=616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextgenholdings.net\/blog\/wp-json\/wp\/v2\/tags?post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}