Turn Buyer Intent into Actionable Journeys
PathFactory helps brands accelerate engagement and improve conversion by surfacing the right content at the right moment—enhanced by seamless integration and smarter insights through the NextGen ecosystem.
PathFactory helps brands accelerate engagement and improve conversion by surfacing the right content at the right moment—enhanced by seamless integration and smarter insights through the NextGen ecosystem.
PathFactory is a leading content intelligence platform that enables brands to drive deeper engagement by making content consumption faster, easier, and more personalized. By analyzing buyer intent signals and enabling real-time content delivery, PathFactory helps organizations shorten the path to purchase and deliver measurable impact across marketing and sales.
Guide buyers with personalized, bingeable content experiences that adapt dynamically to their interests and intent.
Track real-time consumption behavior to better understand where prospects are in their journey—and what they need next.
Easily connect PathFactory with your RESUL campaigns and audience journeys for a cohesive customer experience.
Surface relevant content directly within your sales tools to empower reps with insights and resources that move deals forward.
Use detailed engagement analytics to identify what’s working, where buyers are dropping off, and how to improve your content strategy.