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Bridging The Sales and Marketing Gap with Content Intelligence

Illustration of 2 office workers in sales and marketing conducting account based marketing.

January 25, 2024 PathFactory Bridging The Sales and Marketing Gap with Content Intelligence One of the biggest blockers to a company’s success is a lack of alignment between teams. Top industry analysts like Forrester have been following this disconnect for years, and found that highly aligned companies grow 19% faster and are 15% more profitable. […]