NextGen Blog | Tech Insights

Menu
image

News Release Details

View all pres releases

Resulticks and PathFactory Announce Transformative Partnership to Elevate B2B Marketing and Sales Enablement

July 15, 2025

Companies will enable B2B go-to-market teams to streamline audience engagement, gain deeper understanding of buyers, and improve customer retention.

PathFactory, the leading B2B content intelligence platform, today announced a new partnership with Resulticks, a global leader in customer engagement and connected experiences. This strategic partnership, facilitated by A Next-Gen Holdings, is set to redefine B2B marketing, sales enablement, and audience engagement. “PathFactory is proud to partner with Resulticks to enable B2B revenue teams to better analyze audience data, accelerate revenue, and deliver more relevant content experiences,” said Dev Ganesan, CEO and President of PathFactory. “This integration combines two powerful platforms, giving customers access to new personalization and targeting capabilities, manageable from a single point.”

The partnership between Resulticks and PathFactory will give businesses a competitive edge in the way they engage with and nurture their prospects. With the integration of Resulticks’ RESUL platform, PathFactory customers will be able to identify and target their most qualified leads and customers, nurture them through the sales funnel and beyond with personalized content, as well as track their progress with robust analytics and dashboards.

Highlights of the Resulticks and PathFactory partnership include:

  • Personalized Content Experiences: RESUL’s real-time orchestration and PathFactory’s content intelligence work together to provide highly-personalized content experiences for customers, delivering the right message to the right person at the right time.
  • Improved Customer Engagement: By leveraging RESUL’s connected experiences and PathFactory’s interactive content capabilities, businesses can engage customers across multiple touchpoints—both offline and online-–to create a seamless experience that drives better engagement.
  • Enhanced Data Insights: RESUL’s AI-powered analytics and PathFactory’s content engagement metrics provide deeper insight into customer behavior and preferences, enabling businesses to make more informed decisions about their customer engagement strategies.
  • Streamlined Marketing Operations: Businesses reduce the time and resources required to create, manage, and distribute content as well as customer engagement initiatives.

Besides Resulticks, PathFactory also integrates with a number of marketing automation and CRM tools, including AEM, Marketo and Salesforce, to help B2B revenue teams grow pipeline and personalize their customer outreach. For more information visit pathfactory.com/partner/resulticks.

###

About Resulticks: –  Resulticks is a fast-growing leader in real-time audience engagement solutions that deliver top-line growth for brands through connected experiences. Outcomes-focused and enabled by its proprietary cookie-independent identity resolution technology, Resulticks Solutions Inc equips brands to make a transformational leap to true 360-degree customer engagement. With its AI-powered, audience-centric approach it is changing how brands worldwide reach, acquire, and retain satisfied customers. Resulticks Solution Inc. is headquartered in New York City.
About PathFactory: –  PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your content strategy, and connect with your buyers in a more personalized and meaningful way to drive pipeline and revenue.

PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to see how we can supercharge your ABM, Partner Marketing, Web Personalization and Sales Interactions.

About A Next-Gen Holdings: –  NextGen is a distributor of Resulticks and a global technology company focused on no-code cloud solutions that deliver customer engagement innovation. Its ecosystem of next generation cloud, customer engagement, and IoT technologies, coupled with forward thinking IT service providers and digital agencies, help visionary brand leaders succeed in digital transformation.  As a multi-cloud partner, NextGen enables its partners to embrace omnichannel engagement, achieve faster go-to-market, and stay ahead of the competition.

Contact us:

Learn how NextGen’s future-ready solutions, partners and services help brand leaders succeed in digital transformation through customer engagement innovation

A Next-Gen Holdings:

Media Relations

+1 (919) 756-3875 | [email protected]